Cast your mind back to last year’s YouView launch and you might just recall a herd of analysts claiming “no-one” would be interested in the self-styled future of television.
A couple of months later those claims looked a bit silly after TalkTalk announced it had sold 29,000 boxes in a single month.
To TalkTalk’s 29,000 we can now add 60,000 YouView from BT customers to get a minimum of 89,000 ISP-supplied YouView boxes.
Given the improbability of TalkTalk having signed up no further YouView customers since October, that figure is likely to be considerably higher once the firm’s latest figures are announced.
To which we must add the two thousand or so trial users who got to keep their boxes in return for their time and effort, and an unknown number of boxes bought from online and high street retailers since last July.
A prediction of 100,000-120,000 active YouView users doesn’t seem too far fetched – not bad for a service which has yet to mark its first full six months of sales and which the herd insisted would flop on arrival.
Not for the first time I’m left thinking that a sizeable number of analysts would be better deserving of their job title if they understood that ‘I have no use for this product’ doesn’t automatically translate into ‘No-one has any use for this product”.