According to Brand Republic British Telecom may have snapped up broadband video-on-demand rights to the new series of Doctor Who.
Earlier this year the telecoms giant announced plans to launch a combined video-on-demand and Freeview service during 2006. The boxes would rely on the user having BT Broadband access.
Today the company announced it had signed content deals with BBC Worldwide, Paramount Pictures and Warner Music.
Commenting on the deal Ian Livingston, BT Retail CEO, said: �A partnership between the country’s leading communications company and three of the world�s leading entertainment groups is great news for consumers in the UK. I�m delighted the BBC Worldwide, Paramount and Warner Group share our vision. Our customers will be able to enjoy enhanced TV services and easy access to a wealth of interactive content and new services straight to their TV.”
According to Brand Republic it is believed the BBC content “will include top BBC comedy and dramas such as ‘Dr Who’ and ‘Extras'”.
John Smith, CEO BBC Worldwide, said, �With video on demand rapidly shaping the future of television, we are very pleased to be part of BT�s TV service from the outset, providing subscribers with blue chip programmes and high quality viewing.”
The Telegraph is reporting that Doctor Who will form part of the package of shows available. The paper also claims Spooks, Little Britain and the Vicar of Dibley are included in the deal.
Link: Brand Republic