Fans of ITV’s Coronation Street will soon be able to play the first ever Coronation Street game on their Nintendo DS handheld consoles.
ITV Global Entertainment Ltd has announced a deal with Mindscape and RTL Games to create a game which will see players take part in an “adventure and task based concept set within the theme of the famous fictional street.”
Aysha Kidwai, International Merchandise & Licensing Director, ITV Global Entertainment said: “Coronation Street is a national institution and was watched by over 78%* of the UK television population in 2008. We receive thousands of fan letters enquiring about the series every month. We’re responding to this huge demand by developing a range of exciting and innovative family targeted products inspired by the show”.
