So as you can imagine, as editor of a site like this I get sent a lot of press releases and viral marketing about ‘cool’ or ‘exciting’ pr stunts, most are actually pretty uncool and unexciting but occasionally some live up their billing and here’s one such example from mobile phone giant Sony Ericsson.
The company is pretty proud of their new Xperia X1 mobile phone and to celebrate its launch they’ve launched a competition to win one of these amazing looking handsets – there are seven up for grabs .
Ok, so you’re wondering what the exciting element is, well this is no ordinary compo. Instead of answering some random bit of general knowledge, would-be winners must follow the episodic adventures of X1-toting Johnny X and answer questions related to each episode.
The link to the first couple of episodes can be found in the widget at the end of this post and to help you follow future episodes we’ll be embedding it on the front of the site.