Apple has hired Dixons CEO John Browett as its senior vice president of Retail.
Browett, who joined Dixons in 2007, will join Apple in April and will report directly to CEO Tim Cook.
Apple says Browett will be responsible for Apple’s retail strategy and the continued expansion of its retail stores around the world.
Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com.
“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Cook in a statement.
“We are thrilled to have him join our team and bring his incredible retail experience to Apple.”