Richard Branson and Virgin have launched what could – and may well be – an exciting new iPad-only magazine called PROJECT.
The launch edition looks especially exciting with Jeff Bridges discussing the new TRON movie and after reading mixed reviews I was keen to sample the reportedly complex User Interface for myself.
Sadly I can’t give you my take on the magazine because, like others complaining in iTunes, I spent ages waiting for the £1.79 magazine to download only to receive an error message once the progress bar reached 100% and be expected to start again.
Sorry Richard, I have better things to do with my time than hope that a second or third lengthy download will be more successful. I also have no intention of tripping the traffic management policies of my broadband connection by repeatedly downloading the same apparently large file for no reason other than your app sucks.
What I would like – and I realise this is awfully petty of me – is my £1.79 back.
It amazes me that companies can still spend so much time and money developing and hyping products like this and still manage to get the basics wrong – it’s not like downloading content into apps is all that difficult, Kobo, iBooks, Kindle and Zinio already do it without causing so much heartache.
I have no idea what the future holds for this initiative but Virgin better get fixing the obvious issues they’re experiencing before the gripes drown out any positive coverage.
Personally my interest in the mag is already in the past, it’s back to Zinio for me.
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