It’s a year ago this week that I first questioned the appeal of ad-supported eBooks and readers.
Twelve months on Yahoo have filed for eBook ad patents and I’m still puzzling over the ‘why’.
The appeal of Amazon’s Kindle with special offers is a complete mystery to me – how can paying a few less dollars be worth having adverts fed through to your reader?
I can’t quite shake off the suspicion that the long term winner of that sale is Amazon.
And as for ads in the books – the Yahoo patent application reads like Google’s existing context-based ads they display on websites. Like many websites, we display ads because they help monetise content we make available at no cost.
But why would anyone want their enjoyment of a book they’ve paid for spoilt by adverts within the text?