High street and online retailer Argos is now offering the COOL-ER eBook reader, a sign of the growing mainstream status of the devices.
Selling for £189.99, the six inch device comes in a range of colours which draw inevitable comparisons with Apple’s iPod range.
Interead, the company which makes the COOl-ER, are keen to talk up the Mac compatibility of their device – a smart move given the PC-only advertising of many rivals.
The COOL-ER claims a 8000 page turn battery life and offers support for all major file formats including ePub. The 1GB of in-built storage can be easily upgraded up to 4GB via an SD memory card.