Digital publishing firm Aptara has announced a new eBook production platform which it says is able to produce eBook-ready content faster and at a far lower cost than other available methods.
The new eGen service will be unveiled at the Online Information 2009 conference which takes place in London between 1st–3rd December but developers have revealed it converts content to the ePub format which is rapidly establishing itself as the standard eBook format.
“Publishers the world over are struggling with the technical complexities and content conversion challenges presented by the myriad of eReader devices now flooding the market,” said Bill Trippe, Vice President and Lead Analyst at the Gilbane Group. “New technologies such as eGen are greatly simplifying the equation. The Amazon Kindle, Sony Reader, Apple iPhone and other established devices are being joined by a variety of new devices, including the Barnes & Noble Nook. This rapidly developing market needs innovations to address the growing demand for high-quality, flexible conversion solutions that make publishers’ content more accessible.”
“What sets eGen apart from other conversion methods is its ability to transform complex books that include illustrations, pictures, formulas, graphs and sophisticated style sheets − eliminating most of the manual intervention typically required to assure high-quality output,” said Dev Ganesan, President and CEO of Aptara. “With faster time-to-market and consistent quality output, eGen makes eBook market entry more accessible and affordable than ever before for publishers with large and diverse content portfolios.”