Barnes & Noble’s NOOK division has announced a renewed “multi-platform partnership” with ESI Media to make reading more accessible and affordable.
ESI is the commercial division of the London Evening Standard and its spin-off TV station, London Live.
The two firms worked together last year on the Evening Standard’s Get London Reading initiative.
Their new tie-up will see NOOK sponsor the Best Play accolade at the Evening Standard Theatre Awards and continue to provide on-going support for the Get London Reading campaign.
The campaign will also include a free eBook offer and other special co-branded promotions, alongside display advertising campaigns across the Evening Standard’s print and digital platforms.
For more information, visit www.nook.co.uk/getreading.
Jo Aves, Head of Strategic Partnerships, ESI Media, said: “We’re delighted to partner with NOOK again after such a successful campaign last year.
“The strength and depth of our multi-platform proposition means we’ve been able to build upon last year’s campaign in new and innovative ways, extending NOOK’s messaging and the momentum of the campaign.”
Colin Eustace, General Manager, Barnes & Noble S.à.r.l, said: “As the NOOK brand grows in the UK it is important that we continue our commitment to help promote the cause of literacy among children, and our latest partnership with the London Evening Standard is an important part of that commitment.
“Instilling a love of reading in children opens up new opportunities for them and will help inspire the next generation of theatrical talent in this country.
“By centering this campaign around the theatre and bringing West End talent to London schools, we’re excited to help inspire as many children as possible to become lifelong readers.”