The UK’s Telegraph newspaper has launched a new version of its iPad app allowing readers paid access to a digital edition of each day’s paper, including interactive crossword puzzles, cartoons and video.
Single editions can be bought for £1.19 or readers can sign up for a £9.99 monthly auto-renewable subscription.
The in-app purchases will be billed to the user’s iTunes account and take advantage of Apple’s recently announced subscriptions service.
Existing print subscribers can access the app edition for free by entering their subscriber details.
The paper was one of the first to offer apps for Android and iPhone handsets, last September it launched an iPad app which was initially offered for free via a sponsorship deal with Audi UK.
The new app offers a night-reading mode, ‘Pinch and zoom’ to change text size within articles and a 30-day archive of Telegraph content
Edward Roussel, Telegraph Media Group’s Digital Editor, said: “Following extensive research we know that our iPad readers want their Telegraph articles enriched with digital content plus a celebration of what makes the Telegraph distinctive, such as Matt and Alex cartoons, crosswords and our top columnists. We are delighted to be able to offer the new iPad edition of The Telegraph via the App Store.”
Graham Horner, Marketing Director at Telegraph Media Group, said: “The flexibility afforded by our daily, monthly and free access plans is the way media is moving and we’re excited to be at the forefront.”
The app is available to download from iTunes or via the App Store on iPad.