BT
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What next for BT Mobile and EE TV?
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The decision to retain the EE brand raises some interesting questions about the future development of EE’s TV platform and the recently launched BT Mobile service
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BT sees growth in consumer mobile, broadband and revenue
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A profile advertising campaign fronted by Hollywood star Willem Dafoe has helped BT sign up more than 300,000 customers to its nascent mobile service according to the firm’s latest market update.
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BT confirms EE to remain as consumer brand
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Many marketing and branding experts had expected the brand to vanish and BT to rebadge the almost 600 high street stores to help push its broadband and TV services.
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BBC awards £100m broadcast connectivity contract to BT
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According to the broadcaster, the new system will allow extra services and capacity to be added for major events, such as a general election or the Olympics, more easily and at a lower cost than with the current system.
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BT completes EE takeover
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BT has completed its acquisition of EE, turning it overnight from one of the UK’s newest and smallest mobile operators into its largest.
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1,000 new posts created as BT seeks to repair poor customer service reputation
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The company has long faced complaints about the quality of its call centres and the service they offer to consumers, driven in part by a decision to offshore thousands of jobs.