BT
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Video: BT Sport places viewers at heart of new TV ad
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BT Sport will tonight (Tuesday November 12) unveil a new ad featuring Jake Humphrey as he walks through the lives of viewers enjoying high quality live sport on the channel. The presenter will pass through living rooms, a pub and a barbershop where audiences are so engrossed in the on-screen action that they fail to…
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BT Sport confirms £900m Champions League and Europa League deal
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BT has snatched the exclusive rights to the Champions League and Europa League from the 2015/16 season. The Champions League deal is a major blow to rivals Sky and ITV who currently share the rights. BT already held the rights to the Europa League for the current season. It also offers 38 Barclays Premier League…
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Despite the initial media negativity, BT Sport is paying off
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Back in August, amid frantic media coverage of BT Sport’s low audience figures, I explained why these were only one of the criteria by which BT would judge the channels’ performance and success. Last week doubters and the conventionally minded were made to confront their wrongness when BT announced its best broadband, phone and TV…
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Virgin Media loses 12,600 TV customers, blames BT Sport
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UK cable company Virgin Media lost 6,800 customers in the third quarter of its financial year. Results posted by Virgin Media and parent company Liberty Global show TV subscribers fell by 12,600 and phone customers by 24,400. In the same period the firm signed up 30,200 broadband customers. In a statement the company said performance…
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BT credits sports investment for securing 93% of all new broadband connections
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BT says the offer of free Premier League football helped it win 93% of new broadband connections – 156,000 new users – in the three months to September 30th. Announcing the firm’s latest results, CEO Gavin Patterson said 2 million viewers had now signed up for its BT Sport channels and that its wholesale deal…
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BT adds HD, Sky Movies and Kids bolt-ons to TV packages
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BT has revamped its TV packages around a series of flexible ‘bolt-ons’ which customers can add on a monthly basis. Until recently BT offered a choice of Pay As You Go or unlimited access to its on-demand library or music, TV Box Sets and archive films. Earlier this summer it introduced the option to add…