UK cable company Virgin Media lost 6,800 customers in the third quarter of its financial year.
Results posted by Virgin Media and parent company Liberty Global show TV subscribers fell by 12,600 and phone customers by 24,400. In the same period the firm signed up 30,200 broadband customers.
In a statement the company said performance was affected “by increased promotions by our competitors in connection with the launch of the new BT Sport channels in August.”
It also said TV gains increased “following the addition of the BT Sport channels to our TV XL tier in August.”
The company confirmed it faces “higher programming costs following the addition of BT Sport to our channel line-up and rate increases on Sky premium content.”