Channel 4
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Laithwaites to sponsor food shows on Channel 4 and UKTV
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Laithwaites has struck a new sponsorship deal covering food programming across outlets owned by Channel 4 and UKTV, the BBC’s commercial channel portfolio.
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Channel 4 Sales unveils tool to measure ad campaign emissions
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Channel 4’s advertising arm has introduced an industry-first sustainability tool which provides advertisers emissions data about digital campaigns running on its platforms.
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Channel 4 and Crufts extend TV deal
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Channel 4 will remain the broadcast home of Crufts until 2029 after agreeing a multi-year extension to its coverage deal.
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Channel 4 to show almost 20 hours of Crufts 2025
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Channel 4 is boosting its coverage of Crufts this year and will bring viewers almost 20 hours of live news, interviews and features over the four day event.
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Channel 4 strikes KISS Breakfast sponsorship deal
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The multi-year tie-up will see a variety of Channel 4 trails, spotlights and credits featuring across the station’s content.
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Channel 4 secures sponsorship deal with Fred. Olsen Cruise Lines
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The broadcaster has named Fred. Olsen Cruise Lines, as the sponsor of its ‘escapism’ content, including Perfect Pub Walks, 2 Men on a Bike and Popmaster TV.