ITVX
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ITVX introduces dynamic pause screen adverts
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ITVX is rolling out a new, customised, version of its pause screen adverts which use real-time information to offer viewers a bespoke version of an ad.
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ITV confirms 2025 Tour of Britain coverage plans
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ITV4 and ITVX will offer live coverage of all six stages, along with daily highlights, with Ned Boulting leading the presenting.
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Recording TV now less popular than streaming
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UK households are now watching more streamed programmes than recorded ones according to Ofcom’s latest report into the UK’s media habits.
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ITV and BBC to share Women’s World Cup 2027
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Consisting of 32 teams, the contest kicks off on 24 June 2027 and will see 64 games be played over eight host cities, building up to the final on Sunday 25 July.
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Sky and ITV renew content deal
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Sky customers will continue to have access to ITV’s content after the two broadcasters signed a new multi-year carriage deal.
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ITVX and Disney+ to cross promote shows
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From July 16th, Disney+ subscribers will have access to selection of ITV content under the banner ‘Taste of ITVX’ while subscribers to the ITVX Premium tier will see a ‘Taste of Disney+’ selection.