Sales of Star Wars merchandise soars in anticipation of The Force Awakens

star_wars_7Star Wars is without a doubt one of the most successful franchises of the last fifty years and this year is a big one for fans as they look forward to the release of the latest addition to the adventure series: Star Wars: The Force Awakens. In the new film, we’ll get to see some familiar faces such as Harrison Ford as Han Solo and the movie is promising to become yet another international success story.

Although The Force Awakens won’t be released in cinemas across the UK until 17th December 2015, Disney has already unveiled the toys for the new movie earlier this month on “Force Friday”.

Lucasfilm president Kathleen Kennedy says: “Star Wars toys have always played an important role in how our fans interact with the saga.” By releasing the new merchandise three months before the actual opening night, Disney is hoping to generate two big sales waves – one now and one as the film hits the cinemas.

And it seems to be working, because on “Force Friday”, fans have been queuing in front of shops across the world to be one of the first to get their hands on the new merch.

The first Star Wars film was released over 30 years ago and today the fan base spans several generations. With fans of all ages eagerly awaiting the new adventure in a galaxy far, far away, Disney is offering Star Wars merchandise for kids and adults alike.

Stormtroopers patrolling London's O2. Photo: SEENIT
Stormtroopers patrolling London’s O2. Photo: SEENIT

Star Wars slippers, pyjamas, socks, bags, raincoats, hats, pillows, watches, bottles, mugs, lunch boxes, action figures and of course t-shirts are only a few of the items now found on the shelves of almost every toy shop.

Those who like to dress up as their favourite characters will also not be disappointed as there are plenty of costumes available that allow you to slip into the role of one of your favourite characters.

Some of the most iconic ones are Darth Vader, Boba Fett, Stormtroopers and of course Jedis.

It doesn’t matter whether you’re a supporter of the Jedi knights or you’re more tempted by the dark side – there’s a toy or a piece of clothing for everybody.

The Star Wars franchise transcends age, gender and nationality. Girl, boys, women and men all across the globe love the space adventure, so it’s no surprise that this makes The Force Awakens one of the most anticipated movies this year.

All those who cannot wait for the release date can already show their love and support for the timeless films by picking up some themed merchandise. It’s the perfect way to prepare yourself for the next ultimate Star Wars adventure.

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