Vodafone is offering new 4G customers a six month pre-paid subscription to Netflix when they sign up to a tariff costing £26pm or more.
The deal will give users access to popular movies and TV shows including House of Cards, Arrested Development and Orange is the New Black on their smartphones and tablets.
Customers will be able to sign up in-store, online and by phone from July.
Cindy Rose, Consumer Director Vodafone UK said: “With 4G, speed is just the start: it’s what you can do with it that’s really exciting. We’re delighted to be partnering with Netflix so that our Red 4G customers can enjoy their favourite TV programmes and films when out and about.
“We’re already offering 4G in hundreds of cities, towns and villages across the UK, providing an amazing video streaming experience. There’s no need to mess about finding a wifi hotspot, with ultrafast 4G you can just enjoy your favourite entertainment on the move whenever you want it.”
Bill Holmes, head of business development at Netflix, said: “Netflix is all about giving people the freedom to watch what they want to watch, when they’d like to watch it, on whatever device.
“This partnership with Vodafone further enhances that freedom to watch while on the go.”