Sky says it’s set to bring viewers its “biggest ever” coverage of women’s cricket this year, with a line-up that includes England women’s ODIs and T20 Tri-Series double header against South Africa and New Zealand, 12 matches from the Kia Super League and the ICC Women’s World Twenty20 in November.
The contests are part of the broadcaster’s growing coverage of women’s sport which is enjoying a surge in popularity and last year achieved a 23% increase in audience figures.
In addition to cricket, Sky Sports will show:
• England women’s Six Nations beginning 4 February, select international games, HSBC World Rugby Women’s Sevens Series and Tyrell’s Premier 15s.
• The Ladies Professional Golf Association, Ladies European Tour and all five Majors including the British Open.
• International and Vitality Super League, All-Star Fast 5s and Quad Series Internationals.
Bryan Henderson, Head of Sky Sports Cricket, said: “Last year felt like a watershed moment for women’s sport, with my undoubted highlight being the moment England’s women clinched the World Cup at Lord’s.
“At Sky Sports, we’re proud of the contribution we’ve made to growing women’s sport, and we’re determined to continue that in 2018. We have an incredible line-up, across a range of sports, with cricket a huge part of the schedule again. We can’t wait to get started.”
Clare Connor, ECB Director of England Women’s Cricket, said “We are proud to continue working with Sky as we strive to raise the profile of women’s cricket off the back of an amazing 12 months, culminating in that unforgettable day at Lord’s.
“With two home international series on Sky this summer along with standalone Kia Super League games being broadcast for the first time, we are seeing the game continue to go from strength to strength.”