The firm’s MacBook Pro with Retina display has been updated with new processors and graphics cards, improved battery life, faster flash storage and support for next generation Wi-Fi connections.
In addition the firm has lowered the starting price to £1,099 and is including its iWork productivity and iLife creativity suites for free with all new MacBooks.
“We’ve made the world’s best pro notebook even better by adding more performance and even longer battery life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing in a statement.
First unveiled earlier this year, the high-end Mac Pro has been radically overhauled with a new, cylinder shape, six Thunderbolt 2 ports and up to 12GB of video memory.
The new MacBook Pro and Mac Pro include Mavericks, Apple’s latest operating system for desktop and laptop computers which is available for free to existing users.
“Mavericks is an incredible release, which introduces significant new apps and features, while also improving the performance and battery life of your Mac,” said Craig Federighi, Apple’s senior vice president of Software Engineering.
“We want every Mac user to experience the latest features, the most advanced technologies, and the strongest security. We believe the best way to do this is to begin a new era of personal computing software where OS upgrades are free.”
Also enjoying a revamp is Apple’s popular iPad tablet which has two new improved models.
The firm says the new 9.7-inch iPad Air is thinner than ever before, it also boasts a narrower bezel which helps reduce the overall size and weighs just
just one pound.
ALso announced today is the iPad mini with Retina display which Apple says has the same number of pixels as the larger model.
Both iPads run iOS 7, the latest version of Apple’s mobile operating system.
“iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is,” said Schiller.
“iPad Air with its 9.7-inch Retina display weighs just one pound and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world.”