Freesat viewers can now access a host of Bollywood and other regional Indian content thanks to the arrival of the Eros Now on-demand app on the platform.
Eros Now offers access to a selection of HD entertainment content, including movies in Hindi, Kannada, Tamil and Punjabi as well as Indian music and music videos, and has over 13 million paying subscribers as of June 2018.
The service joins iPlayer, ITV Hub, Netflix and YouTube which are already available to owners of Humax’s range of ‘smart’ Freesat boxes.
Alistair Thom, Managing Director at Freesat, said: “We are delighted to work with Eros Now to strengthen our growing on-demand line-up.
“At Freesat, we are constantly looking at partnerships which deliver great value to our viewers and add variety to the content we offer.
“Our ambition is to provide the best of TV from all over the world and introducing this exciting Bollywood platform to our viewers is a great step in that direction.”
Rishika Lulla Singh, CEO, Eros Digital at Eros Now, added: “Our integration with Freesat is a further step in our endeavor to reach out globally to those seeking the best in Indian entertainment across multiple screens and seamless user experience by being platform agnostic.
We are excited to bring our app into Freesat’s 2 million homes and provide them with rich and compelling content; from movies and music, to TV shows.“