Kobo have announced they will create mini-shops within 100 High Street branches of WHSmith, its biggest retailer partner in the UK.
With a dedicated team of Kobo experts, customers will be guided through their eReading adventure every step of the way—from activating their Kobo accounts, choosing the right device for their personal reading styles, and browsing the Kobo eBookstore in search of their next great read.
The companies say the new mini-stores follow a “overwhelmingly positive response” to trialed “Kobo Centres” in some of the larger WHSmith stores.
WHSmith are currently selling the Kobo Wireless reader for £59.99, the Touch version for £79.99 and the Kobo Vox tablet for £149.99.