Sky has bought online channel producer Diagonal View, which includes the Alltime10s and The Football Daily channels within its portfolio, in a move the firm says will “broaden” its engagement with “younger, digital-first” audiences.
Diagonal View’s channels have clocked up over “one billion views” in the past year, and Sky says the deal will accelerate its plans to become “a top five social destination for sport”.
Barney Francis, Managing Director of Sky Sports, said: “Last year Sky Sports reached one in five of the UK & Ireland’s total digital population and this acquisition will further our ability to reach new social audiences.
“The breadth and diversity of sports that Sky has rights to, combined with Diagonal View’s track record in building audiences from scratch will be a powerful partnership; benefitting customers and advertisers alike.”
