Sky is rejigging its digital movie and boxset store to offer customers the choice between buying just the digital download version of new films, a download and DVD or download and Blu-ray.
Available on Sky Q and Sky+ boxes and its own tablet app, Sky Store lets customers buy HD Digital copies of films to keep and watch whenever they want.
Prices now start at £9.99 for a HD Digital copy, £13.99 for HD Digital + DVD and £16.99 for HD Digital + Blu-ray.
Damien Read, Director of Sky Store said: “Over the next few months Sky Store will give film fans more ways to watch the latest movies straight from the cinema however works best for them.
“Whether it’s Despicable Me 3 in digital only, The Mummy on DVD or Baby Driver on Blu-ray, there’s an option for everyone.”