Three has axed roaming charges for mobile customers visiting any of seven popular destinations.
Form today, visitors to Republic of Ireland, Australia, Italy, Austria, Hong Kong, Sweden and Denmark will be able to use their standard bundled data, call and text allowances instead of paying international roaming charges.
TalkTalk are branding the service Feel At Home, and say it will automatically activate as soon as the customer arrives in one of the listed countries and their phone picks up a local mobile network.
Feel At Home is available to all on pay monthly, Pay-As-You-Go, SIM-only, mobile broadband and business users. If a customer exceeds their tariff’s allowance, they’ll be charged “special roaming rates that are lower than Three’s standard roaming rates.”
The network says it’s the first UK operator to offer customers the same in-country mobile phone and mobile broadband rates for no additional charge.
Thomas Malleschitz, marketing director at Three, said: “We want to make sure our customers have the best possible mobile experience.
“By abolishing expensive roaming charges in select countries we are allowing our customers to get even more value from their minutes, texts and data abroad by removing the fear associated with staying in touch while travelling.”