UK leads Europe in Wattpad usage

UK use of the Wattpad eBook service via Java-enabled mobile phones and other devices increased by more than 140% in the third quarter of 2009 according to new data released by the service this week.

Although user of Java-supporting handsets represent just 2% of the total accessing via this method, this compares favourably with all other European countries which are contained within an ‘other’ category covering all but seven countries worldwide and measuring just 7%.

UK iPhone users represent 3% of of the global total for that device, making it the third largest iPhone readership base. A whopping 85% of iPhone access to the service comes from the US with Canada the second most popular location for iPhone access with 8%.

Across all methods of access the UK represents 4% of Wattpad’s total global user base, behind Vietnam (34%), the US (24%), India (6%) and tying with Indonesia.

Although Java equipped devices form the largest group of devices with almost 50% of all accesses to the service, the iPhone has secure over 42% of the user base with RIM’s various Blackberry devices making up another 8%. Google’s Android operating system is used by just 0.3% of Wattpad users.

The Wattpad service iscreated by the community of users and anyone can
publish what they’ve written. Earlier this month it was announced that one of the service’s most popular authors had signed a signed a major publishing deal.

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