Channel 4 has given its All 4 Video-on-Demand (VoD) service a “fresh new” visual identity, new iOS app and has invited selected registered users to trial All 4 +, a paid-for upgrade which lets viewers watch without adverts in selected content.
The new iOS app has been rebuilt “to be faster and more reliable” and includes improved functionality, including better download capability, and the ability to start programmes again when watching live.
It’s also possible to stream audio described content on iOS for the first time.
Richard Davidson-Houston, Head of All 4, said: “We’re innovating on all fronts. The classy new visual identity will help Channel 4 to stay front of mind in Video-on-Demand and the scaling-up of the All 4 + trial shows that we’re getting serious about a paid upgrade to the free service.
“All 4 continues to grow faster than the market with its unique mix of live TV, catch up TV, box sets and our new content partners – such as Vice, Walter Presents and Adult Swim – give people even more reasons to choose All 4.”