The company has recently expanded the range of Kindle devices with the launch of a touch and tablet version.
Despite today’s announcement of a sales boost, Amazon has not released the number of Kindles sold and today’s claims relate to US retail sales and purchases via Amazon.com .
The company is widely reported to make a loss on each Kindle Fire tablet sold, with the expectation that content sales will compensate for this.
“Black Friday was the best ever for the Kindle family – customers purchased 4X as many Kindle devices as they did last Black Friday – and last year was a great year,” said Dave Limp, Vice President, Amazon Kindle.
“In addition, we’re seeing a lot of customers buying multiple Kindles – one for themselves and others as gifts – we expect this trend to continue on Cyber Monday and through the holiday shopping season.”
