BBC Studios has struck a new deal with China’s BesTV which will bring a selection of BBC Earth content to the firm’s 46 million IPTV subscribers.
BesTV, subsidiary of the Shanghai Media Group, is one of China’s largest media and entertainment firms and is available in 31 cities across the country.
The service already hosts a CBeebies branded space as well as serving as the home of Top Gear series and the new deal means that, from 1 April 2019, subscribers will be able to access premium BBC Earth programmes such as Dynasties, Big Cats and Animals with Cameras.
Cheng Xi, President of BesTV, commented: “BBC Studios is renowned for producing high quality content across genres and fresh perspectives, all of which our discerning viewers seek.
“Through this cooperation, we hope to share the incredible wonders of our universe, and bring the magic of BBC Earth documentaries to a larger audience in China.”
Kelvin Yau, SVP and GM of Greater China for BBC Studios commented: “We are thankful for the trust in our premium content, and for BesTV – our long-term partner who shares in our vision to inspire, educate and entertain families across the globe.
“With the success of the CBeebies branded space and Top Gear on BesTV, we hope that the BBC Earth branded space will also be well-received when it launches.”