BBC Worldwide, the broadcaster’s commercial arm, is launching a subscription on-demand service with customers of Singapore’s StarHub TV the first to get it.
Named BBC Player, the service will feature a mix curated content from six BBC global brands – BBC Earth, BBC First, BBC Lifestyle, CBeebies and BBC World News – as well as BBC Brit, a new brand that will be available for the first time in Asia.
Shows available include will include Hoff the Record, David Hasselhoff’s semi-scripted mockumentary comedy series which aired in the UK on UKTV’s Dave, the new Chris Evans and Matt LeBlanc version of Top Gear and dramas such as Orphan Black and Sherlock.
Paul Dempsey, President Global Markets, BBC Worldwide, said: “The BBC has a proud heritage in digital innovation – we led the way with news online, radio online and digital video in the UK. But what really sets us apart is the care we take in curating our world class content for audiences.
“I’m delighted that audiences in Singapore, one of the most connected countries in the world with the highest smartphone penetration, will be the first to experience this quality for themselves with the inaugural launch of BBC Player.”
BBC Player will be available online and via Android and iOS apps.
Howie Lau, StarHub’s Chief Marketing Officer commented: “We are delighted that StarHub TV customers will be the first in Asia to enjoy BBC Player.
“BBC Player not only complements our pay TV offering, it also delivers BBC’s signature content seamlessly across our customers’ devices, deepening the overall entertainment experience.
“StarHub and BBC Worldwide have achieved many milestones over the last twenty years together and we believe that BBC Player will be a service that takes our partnership into the future.”
