New Doctor Who Jodie Whittaker has revealed the show’s latest logo to 700 of the world’s top TV buyers and members of the international press at BBC Worldwide’s annual TV showcase in Liverpool.
The logo was designed by creative agency Little Hawk who worked closely with new Showrunner Chris Chibnall and Executive Producer Matt Strevens.
BBC Worldwide Executive Creative Director, Rafaela Perera says: “The Doctor Who logo and insignia are the quintessential signifier for the brand.
“Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”
The sound for the animated logo is created by Matthew Herbert. It will launch with a 10 second animation which features the TARDIS blazing a trail through the logo.
All official Doctor Who merchandise featuring the new logo will be available at selected retailers from 20th February 2018.