Cats stars James Corden, Jason Derulo, Idris Elba, Jennifer Hudson and Taylor Swift have recorded a special trailer for the upcoming adaption of Andrew Lloyd Webber’s acclaimed musical in which they highlight what makes cinema worth paying for.
The bespoke trailer, released by The Industry Trust for IP Awareness and Universal Pictures International UK + Eire Limited, features a fresh look at the highly anticipated movie allowing the audience as, Idris Elba explains, to “step into a world that is completely designed to entertain you.”
“We are really excited to be launching this trailer as it is our first musical and we’re hoping having a star-studded cast will help expand our reach to a new audience and create further interest in our main message that Cats is best seen when on the big screen,” said Sylvia Dick Head of Audience Engagement.
“Cats is pure cinema spectacle and the movie is truly magic – from the elaborate sets, to the toe- tapping musical numbers, innovative production and the amazing star-studded ensemble cast.
“With the current resurgence in popularity of the musical genre, we felt a partnership with Universal Pictures International UK & EIRE would be a fantastic way to boost our message to its audience. “
Rob Huber, Managing Director at Universal Pictures UK + Eire Limited, added: “We’re delighted to partner with The Industry Trust on this exclusive piece for ‘Cats’, with such a magical musical movie making its way into cinemas this Christmas, it’s incredibly important to encourage audiences to experience the epic performances, music and spectacular production designs on the biggest screen possible – at the cinema!
“We fully support the vital work that the Industry Trust does, and hope to encourage audiences to choose legal routes to watch the big screen moments that we all work so hard to create.”
One of the longest-running shows in West End and Broadway history, Cats received its world premiere at the New London Theatre in 1981, where it played for 21 years and earned the Olivier and Evening Standard Awards for Best Musical.
In 1983, the Broadway production became the recipient of seven Tony Awards, including Best Musical, and ran for an extraordinary 18 years.