ITV has struck a deal to include “hundreds” of hours of factual and entertainment content from Channel 5 and Comedy Central, both owned by Viacom, in the UK version of Britbox.
As announced earlier this summer, the UK version of the service is 90% owned by ITV with the BBC taking a minority 10% holding.
Under today’s deal with Viacom, box-sets from Channel 5 can appear on BritBox following a 30 day catch-up window on the My5 service.
ITV says the extra content “strengthens” its previously confirmed library which will include Victoria, Happy Valley, Broadchurch, Les Miserables, Downton Abbey, Love Island, Famalam, Cleaning Up, Gentleman Jack, Gavin & Stacey, The Office and Benidorm, all of which will be available at launch or shortly after “when licences with other SVODs end”.
BritBox will be available for £5.99 per month in HD and across multiple screens and devices.
Reemah Sakaan, Group Launch Director for ITV SVOD, commented: “We are thrilled to announce that another British Public Service Broadcaster is joining BritBox, ensuring that we offer viewers the very best of British creativity across a variety of genres.”
Arran Tindall, Senior Vice President, Commercial & Content Distribution, Viacom International Media Networks added: “Under Viacom’s ownership we have significantly increased Channel 5’s investment in original UK content and we’re delighted to bring our popular homegrown content to an even wider audience through BritBox, alongside a selection of Comedy Central’s much-loved UK programming.”
