Kobo announces local European stores

Multi-platform ebook retailer Kobo used yesterday’s start of the London Book Fair to announce plans for local European stores tailored to offer ” a rich assortment of local content, merchandised to the tastes and preferences of readers across Europe.”

The first two stores to launch will be aimed at customers in Germany and Spain and are expected to go live next month, with further stores for France, Italy and the Netherlands opening shortly after. The company says additional stores will follow later.

“European readers have been looking for an eBook service that encompasses the full range of mobile devices, tablets, and eReaders – we are happy to step up and fulfill that need.” said Kobo CEO Michael Serbinis.

The company says it has more than 3 million users in over 100 countries worldwide with over one million of those users in less than 90 days.

The European stores will join Kobo’s existing line-up of local English language stores in the US, Canada, UK, Australia, New Zealand and Hong Kong.

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