Sky is targeting rival Virgin Media’s customers with an offer to pay their subscription to BT Sport if they move their TV and broadband services.
While BT’s forthcoming sport channels are available to Sky customers, both free to those who buy their broadband from BT and via a £12pm subscription for those who don’t, the cable company has yet to confirm a carriage deal with BT.
The absence of a deal has lead to complaints from some Virgin Media customers who are due to lose their existing free access to ESPN, bought earlier this year by BT, at the end of the month.
A special offer currently available via Sky.com and available only to customers switching from Virgin Media includes “Free credits” for BT Sport 1&2 and ESPN for 12 months.
The site says: “When you move to Sky TV with The Sports Bundle, we’ll give you a £12 credit each month for 12 months and £15 for one-off cover activation. Then simply use this to sign up directly with BT, and you’ll get BT Sport 1&2 and ESPN for free.’
Customers will still need to sign up to BT Sports via BT.com as the ISP has yet to agree to Sky selling the channels on its behalf and is selling them direct to its rival’s customers.
The offer is available to anyone transferring TV, phone and broadband packages
