Virgin Media’s TV business has finally grown – the firm added 11,000 new TV subscriptions in its third quarter.
As reported in February, demand for the firm’s TV business had been flat with customer numbers at the start of this year lower than in December 2010.
The firm’s decisions to repeatedly hike up prices despite renewed competition from low-priced rivals such as TalkTalk, BT TV, Sky’s NOW TV and Netflix, as well as its lack of exclusive content meant Virgin’s offer is increasingly uncompetitive.
In addition, the firm has waited too long to update its often slow, buggy and increasingly outdated TiVo set top box.
However in a market update released today, Virgin Media reported “a return to growth in TV with 11,000 video additions” – 52,000 fewer than BT announced last week.