Martin Freeman is back in Vodafone’s latest ad campaign which follows on from the playful wedding spot released earlier this year highlighting how Vodafone was the first to drop roaming charges for customers visiting Europe.
A far cry from a wedding in sunny Spain, the new add sees time Freeman find himself in a car park, where Vodafone’s “most reliable network” is called upon to save the day.
Returning from his weekly grocery shop, Freeman wanders into the carpark to discover he is at the center of a hold-up alongside two suspect looking men. No stranger to throwing humour at a situation, Freeman playfully attempts to interact with the duo, but to no avail.
Having watched the situation unfold, a woman nearby loading her car with groceries dials 999. Thanks to Vodafone’s outstanding indoor coverage, the small-time culprits’ heist is short-lived.
Bilge Ciftci, Head of Brand, said: “For our second campaign with Martin Freeman we wanted to demonstrate just how much our customers can absolutely rely on Vodafone, especially when it matters the most.
“We are so proud to offer our most reliable network ever which we continue improve performance on everyday alongside an iron-clad Network Satisfaction Guarantee.
“We are delighted that Martin has yet again been able to bring these benefits to life in a light hearted and humorous manner.”