Sky has been ousted as the UK and Irish broadcaster of Spain’s LaLiga by global sports outlet Eleven Sports.
The broadcaster, which also holds LaLiga rights in Belgium and Poland, will become the contest’s new home for three years from the start of the 2018/19 season.
It promises to announce “innovative ways in which it will package and distribute” in coming weeks and pledged to “bolster how live sport is currently delivered and give fans increased access and flexibility in their viewing options.”
“We are proud to build on our existing relationship with LaLiga, this time in the UK, one of the most passionate football countries in the world where Spanish football has significant appeal.” said Marc Watson, Executive Chairman and Group CEO.
“This is an incredibly exciting time for our young and dynamic company and we will announce soon how we will introduce innovative ways for dedicated fans to watch and engage in the live action.
“The way people, especially young people, watch live sport is changing and we always try to reflect that in the ways we make our product available. We are excited about the opportunities we have to do this in the UK and Ireland.”
“Eleven Sports are an excellent partner for us in various markets across Europe and we are delighted to have the opportunity to work with them in the UK and Ireland – important markets for us in which LaLiga is very popular,” said Javier Tebas, President, La Liga.
“We have worked very hard to promote the excellence of LaLiga in the UK and Ireland and we are confident that Eleven Sports will help us to grow and innovate our brand in the market for years to come.”