STV Player will show LaLiga and Serie A football matches this weekend in partnership with streaming service Eleven Sports.
The fixtures will be played from Friday 23 – Sunday 25 November and will be available LIVE and free of charge on STV Player, with Eleven Sports then making two matches from LaLiga and Serie A available via STV Player every match week.
Richard Young, Commercial Director, ELEVEN SPORTS UK, said: “Our free-to-air partnership with STV fits perfectly into Eleven’s ‘For the Fans’ strategy which aims to make leading football action more accessible for fans at an affordable price.
“STV has fantastic reach across Scotland and this collaboration is another way to drive awareness of our premium football offer to new and diverse audiences.
“Following our free-to-air partnership with Facebook, our inventive methods of distribution ensure we continue to reach fans everywhere while strengthening Eleven Sports’ position as a pioneer in the contemporary sports media landscape.”
Richard Williams, STV’s Managing Director, Digital, said: “We’re delighted to be partnering with Eleven Sports to bring our viewers free-to-air football featuring the likes of Messi and Ronaldo for the very first time on the STV Player.
“This partnership reinforces our commitment to be Scotland’s number one entertainment destination by offering a wider range of premium content to new audiences on the STV Player.”