Amazon has expanded its click and collect service to include branded in-store counters in retailers across the UK and Italy.
Dubbed ‘Amazon Counter’, the service builds on the retailer’s existing locker service and deals with the Post Office and PayPoint network here in the UK, and will see new Amazon branded, collection counters installed in stores.
The service goes live today and will be rolled out across stores throughout 2019, including at hundreds of Next stores in the UK and thousands of stores in Italy.
Delivery to a participating store will be free for Prime members.
“With Counter, we’ve used technology to enhance and redesign the click and collect experience,” explains Patrick Supanc, Amazon Director of Lockers and Pickup.
“We’re excited for customers to experience this service at one of the thousands of stores now available for Counter, but we’re not stopping there.
“We’re now actively looking to bring even more partners onboard across Europe — from family-run corner shops to retail chains — businesses of all sizes can take advantage of the opportunity as we expand the Counter network for customers.”
Lord Wolfson, CEO of Next PLC, said: “The ability to collect Amazon parcels from hundreds of NEXT’s UK stores provides a helpful and exciting new service for UK consumers.
“Amazon Counter combines the internet’s power to offer unprecedented choice with all the convenience of local stores. In a tough retail environment our aim is that Amazon Counter will contribute to the continued relevance and vibrancy of our stores.”