BBC Magazines have become the latest big name to sign up to Apple’s subscription rules for magazines, offering their Good Food title both through the BBC subscriptions website and within the app store.
iPad owners can take advantage of an introductory offer of 3 issues for £1 when paying by direct debit through bbcsubscriptions.com or can chose to buy through the app store for £15.99 for six months – a 10% discount.
It is the first time Good Food’s digital magazine has been made available as a subscription.
The title has already been downloaded more than 100,000 times since it launched in February,
Rebekah Bilingsley, publishing director, mobile devices, BBC Magazines said: “It is a natural progression for us to offer our highly rated digital magazine as a subscription.
“BBC Magazines operates one of the most successful subscription businesses in the industry and we are now able to tap into expertise that for our digital products.”
The offer will be promoted heavily through www.bbcgoodfood.com as well as in the print edition and other BBC Magazines titles.