The new ‘Connected Red Button’ service merges TV, radio and online content to allow users to access news, clips and whole programmes via the red button.
The broadcaster claims the new service “will redefine how audiences watch, engage and interact with BBC content on their TV.”
Daniel Danker, General Manager, BBC Programmes and On-Demand, described the service as “red button reinvented, and the beginning of the exciting future of television.”
In a blogpost Matt Coulson, Executive Product Manager for Red Button, said the BBC would be “rolling out Connected Red Button to a range of connected TV devices during 2013 and in many cases 2012 TVs will also be upgraded to Connected Red Button.”
The service is available from today on the Virgin media TiVo which has lacked a BBC red button service since launch, meaning users missed any additional programming available to Freeview, Sky, Freesat and YouView viewers.
