EE has added the BBC’s Connected Red Button to its fledging TV service.
Connected Red Button offers a range of internet-delivered programming, news and sport content and is used by the broadcaster to boost coverage of live events such as Glastonbury and Wimbledon.
It also integrates access to the iPlayer, allowing viewers to catch up on missed shows from within the Red Button experience with programmes available for up to 30 days.
The service debuted on Virgin Media’s TiVo service in December 2012 before being rolled-out to a range of other devices, including Samsung and Sony’s internet enabled TVs.
It has most recently been added to YouView, the broadcaster and ISP backed TV service.
Announcing it’s addition to EE TV, Pippa Dunn, Chief Marketing Officer, said: “We’ve designed EE TV so that we can regularly offer customers exciting new content and services without them needing to update their set top box.
“We’re continuing to develop new partnerships and features, so customers can expect to receive more updates over time – allowing them to make the most from their home TV experience.”
