BT has hailed the successful piloting of its new Multicast-Assisted Unicast Delivery streaming technology.
First unveiled last year, MAUD can enable more reliable, efficient and sustainable live video streaming, reducing both bandwidth and power needs.
The pilot was run in partnership with Broadpeak, a leading provider of content delivery network (CDN) video streaming solutions for content providers and pay-tv operators worldwide.
One year on BT says they’re “delighted” with the results from their test deployment of the tech which involved streaming content from BBC Two to an EE set-top box TV platform in the live network.
They say MAUD successfully flattened peaks of network traffic by switching from unicast delivery to multicast delivery, which is a more efficient way of delivering content over the internet
Further testing of the technology will include using it with more channels and expanding the feature set, including by testing the addition of dynamic ad insertion.
Chris Bramley, BT’s Managing director for NAS and architecture, said: “As millions look forward to watching the next live event, we’ll continue to innovate and collaborate with content and application providers, on technologies such as MAUD, to make sure that we collectively deliver the best experiences for our shared customers.”