BT Sport has launched new apps for the Xbox, Samsung TVs and Apple TV, making it easier for subscribers to watch in multiple rooms around the home.
The free app can be downloaded from each platform’s respective app store.
The ISP and broadcaster also announced the apps will be updated later this year to include on-demand content, highlights, TV listings and the BT Sport 4K UHD channel.
In addition, it confirmed that BT Sport is developing plans to support ‘object-based broadcasting’, which would enable viewers to personalise and control separate sound elements such as stadium crowds and commentary.
BT Sport is also trialling a private video chat service which allows fans to have real-time video chats with up to three friends while watching via the same app.
Marc Allera, CEO of BT’s Consumer division, said: “We’re creating even more ways for our customers to watch their favourite sport in stunning high definition, wherever they are.
“We’re working to offer our customers unrivalled choice, with the best content, the smartest devices and the latest technology through partnerships with the world’s most innovative companies.
“Making BT Sport available on Apple TV, Samsung TVs and Xbox is just one of the ways we’re bringing great sport to even more customers and creating the best sports viewing experiences in the UK.”
Analyst Paolo Pescatore described today’s news as a “long overdue move,” adding that “BT must do much more to attract and sign up more sport subscribers.”
“BT must heavily promote and cross sell BT Sport into its existing base. With this in mind expect to see new bundles emerge including these devices to new users.”