EE is now offering customers the ability to gift data to household members who also use the network.
To use the feature customers need to merge multiple individual accounts into a single plan that can be shared among family members, friends and housemates.
The network says the feature will allow parents to gift data as a reward, as well as control much data their children are using.
Account holders will be rewarded with an extra 1GB data allowance each time an additional line is added to their plan, as well as a 10% discount on the cost of the new line.
Max Taylor, Managing Director of Marketing, EE: “Data gifting with EE helps families to get the most from their allowances by being able to move their mobile data around their smartphones, with easy to use parental controls.
“So now mum and dad can turn their data into digital pocket money and reward the kids for good behaviour, or reduce the amount they are using, all without having to spend a penny more.”