UK cinema chain Odeon has announced plans for its 15th IMAX screen, cementing its position as the largest IMAX exhibitor in Western Europe.
The new screen will be located in the chain’s Trafford Centre multiplex and will open in time for screenings of both The Hunger Games: Catching Fire and The Hobbit: The Desolation of Smaug.
“Odeon is an outstanding exhibitor that has helped IMAX establish its brand in the UK,” said Andrew Cripps, President, IMAX EMEA.
“Odeon IMAX sites rank among our top-performers in this market and we’re delighted to build on our relationship by bringing a new IMAX theatre to one of the highest-grossing multiplexes in the UK.”
“From the success of our first IMAX theatre at ODEON Printworks in Manchester to the installation of the IMAX theatre at Liverpool ONE, IMAX remains a key part of our growth strategy,” commented Roger Harris, Chief Operating Officer of Odeon & UCI Cinemas.
He added: “Today’s agreement coupled with plans for a new IMAX at ODEON Milton Keynes reinforces the importance of our partnership and our continued commitment in delivering the best customer experience for film fans across the UK,” said Roger Harris, Chief Operating Officer of ODEON & UCI Cinemas.