The IMAX corporation today revealed plans to open give new IMAX theatres across Europe, including the Netherlands, the UK and Austria.
Odeon & UCI Cinemas Group, the largest operator of IMAX theatres in Europe, the Middle East and Africa, is to add a theatre as part of its new 11-screen multiplex at The MK Dons Stadium in Milton Keynes, which is due to open in 2014.
In addition Pathé Theatres will open three IMAX theatres in existing multiplexes throughout the country, including two in The Hague and Tilburg. The location of the third screen will be decided and announced at a later date.
Austrian exhibitor Cineplexx will also expand its IMAX commitment with the addition of a theatre in Vienna at its Donauplex 13 complex.
“Europe continues to be a key strategic focus for IMAX and we’re delighted that many of our existing exhibition partners are increasing their IMAX business,” said Andrew Cripps, President, IMAX EMEA.
“Today’s announcement not only underscores the growth opportunities that exist in the region, which has approximately 450 million consumers, but it’s also an endorsement of the confidence exhibitors have in IMAX to deliver audiences a differentiated experience and drive incremental revenue to their multiplexes.”