Sky customers will be able to access the full iPlayer and connected red-button service from today after the pay-TV giant reached a content and technology deal with the BBC.
The agreement will see the BBC iPlayer app launch on Sky Q set top boxes alongside the red-button and the two broadcasters will also explore “a range of other partnership opportunities” including adding BBC Sounds to the Sky Q and NOW TV platforms.
Additionally the pair are exploring using PromoSmart, powered by Sky’s AdSmart targeting technology, to show households trailers for BBC content that are more relevant to their interests during the breaks between programmes when watching live BBC channels.
Sky CEO Stephen van Rooyen said: “We are pleased to be working with the BBC on such a broad-ranging partnership – it is a great example of how UK broadcasters can work together for the benefit of viewers and the industry.
“We are continuing to explore, together with the BBC, how it could use Sky’s innovative technology to help it better connect with licence-fee payers for the long term.”
Bob Shennan, Group Managing Director, BBC, said: “We’re thrilled that viewers who watch our programmes on Sky will now be able to enjoy the full BBC iPlayer experience, and to access our full red-button service.
“BBC iPlayer is a fantastic way to watch the incredible breadth of programmes the BBC offers, including fantastic full series, terrific archive content, brilliant new dramas like His Dark Materials, landmark natural history programmes like Seven Worlds, One Planet and hilarious comedies like Motherland.
“We’re also very much looking forward to experimenting with PromoSmart in the future.
“This agreement shows how the BBC and Sky can work together to give audiences the very best experience and support a strong UK media industry, and we look forward to continuing this relationship.”
