Sky has announced plans to dramatically boost the numbers of kids TV shows available via its on demand service from 700 to around 4,000 over the coming months.
Content deals with BBC Worldwide, Viacom and Turner will see extra episodes of favourite shows including SpongeBob Squarepants, Dora the Explorer, Horrible Histories and Ben 10 available to customers who connect their Sky box to their broadband.
Luke Bradley-Jones, Sky’s Brand Director of TV Products, said: “I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can.
“And parents want the convenience of a quick and simple way to access lots of episodes all in one place.
“That’s why we’re massively expanding the variety and number of shows available on demand – and putting them front and centre of the Sky+ TV Guide.
“For our customers it means a huge library of kids shows, all there at the touch of a button.”